PROFESSIONAL PORTFOLIOS IN THE CREATIVE INDUSTRY
Apr, 28, 2022
Just in case you’re wondering what a professional portfolio is, let’s make it easy for you a portfolio is a compilation of materials that exemplifies your Beliefs, Skills, Qualifications, Education, Training and Experiences.
So what makes your portfolio stand out or gives it that competitive edge?
Quality work samples – Ever heard of quality over quantity? Well this might just be the place it applies. Give priority to your strongest pieces of work. You would rather have 5 of your best works but with content that automatically captures the attention of whoever sees it.
Go for variety- Whether in website design, illustration or copy samples don’t showcase only one angle of your samples ‘The more the merrier’.
Showcase the process before the output- Show the process that got you to the final result. Creatives will appreciate a glimpse into your creative process.
Get a second opinion- Nothing kills your credibility faster than a portfolio full of grammatical errors and misspellings. Not proofing your content is a glaring indication that your work habits are sloppy as well.
If you already have a website, then adding a Portfolio section is an obvious choice. Many Squarespace and WordPress themes are made purposely for portfolios. You can title it Portfolio or as some people prefer Work.
Jacob Cass of JUST Creative an award winning branding and design consultancy once said; ‘A portfolio is the backbone of a creative as it shows what you’re capable of. It’s a showcase of your blood, sweat, talents and triumphs. It’s your brand, be proud of it. Now go show it off!’.