LG Love Loudr Campaign
LG Eastern Africa
Production / Media / Strategy / Digital / Creative execution
LG is renown for it’s innovation both internationally and in he region. As part of their diverse portfolio, the brand has the Loudr audio system. The Love Loudr campaign during valentine’s was the idea to propel awareness and push sales.
How could we uniquely push the LG Loudr Audio system in space flooded by the same communication?
February is known globally as the month of love. Most people engage in acts of love which heavily lean on the romantic side. With most brands riding on the season we had to stand out from the noise.