LG Love Loudr Campaign

  • Client:

    LG Eastern Africa

  • Scope:

    Production / Media / Strategy / Digital / Creative execution

LG is renown for it’s innovation both internationally and in he region. As part of their diverse portfolio, the brand has the Loudr audio system. The Love Loudr campaign during valentine’s was the idea to propel awareness and push sales.

Challenge

How could we uniquely push the LG Loudr Audio system in space flooded by the same communication?

Insight

February is known globally as the month of love. Most people engage in acts of love which heavily lean on the romantic side. With most brands riding on the season we had to stand out from the noise.

Solution

We developed the Love Loudr campaign. We had a popular Kenyan musician and a favourite of many to perform one of his hits live on Social media using the karaoke feature on the LG Loudr system. This was posted on all social assets challenging the audience to do a duet of the song and share it on our platforms. The best were rewarded with LG Tone plus headsets.

Summary & Recognition

We achieved increased awareness of the product across the country. We had increased engagement on our social media assets as people participated in the challenge.

Full Project Overview

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