Tictac Behind The Music
OOH / Activation / Research / Strategy / Radio / Branding
Tic Tac is a global confectionery brand. As they came to Kenya, we launched their first national integrated campaign, inviting Kenya to shake it and share it.
How could we reach a completely new market segment while repositioning a global brand?
The brand which looked to introduce itself in the market had little history in the region. Awareness had to meet buzz.