Ujuzi Mtaani

  • Client:

    Unga wa Dola

  • Scope:

    Web & Interactive / User experience / Digital Marketing

Ujuzi Mtaani is an initiative targeting the youth in marginalized regions. The website offer a platform for the youth to showcase their talent and skills.

Challenge

How could we give the youth in the marginalized parts of Kenya an opportunity to showcase and market their talents and skills to positively impact their lives and the society?

Insight

The youth who make up 70% of the population are immensely talented but lack enough opportunities to showcase their talents and skills to the world. ble.

Solution

We developed the Ujuzi Mtaani website. A platform for the youth to display their talents and work for free. The platform also provided an opportunity for them to interact with mentors and engage with fellow youth.

Summary & Recognition

The youth especially from the marginalized region now have a chance to freely showcase their talents and express themselves artistically exposing them to more opportunities. Over 50 youth and counting have benefited from the initiative.

DMA Awards, the leading and first of its kind award recognition platform celebrating the very best of digital marketing and technology advancement in Kenya awarded Ujuzi Mtaani for Best Brand Microsite and Best Campaign For Social Good.

Muse Awards, an International body that honors exceptional and creative work globally awarded Ujuzi Mtaani with Platinum for Social Good.

Full Project Overview

Related Work

View All