- Client: Kitui Flour Mills
- Campaign: Vuna ma mili na kitui flour mills
- Industry: FMCG – Food & Grains
- Year: 2023
- Services: Brand Strategy, Digital Marketing, Radio, TV, OOH, Branding, Web, Influencer Marketing, PR
Kitui Flour Mills is a trusted name in Kenyan households, known for producing a range of staple flours. They approached Dragonfly to help modernize their identity and packaging while staying true to their heritage — and to launch a nationwide campaign that would refresh their presence across digital and traditional platforms.
The Challenge
Kitui had strong product recognition but fragmented messaging across SKUs and inconsistent branding. Younger audiences were shifting toward more lifestyle-driven competitors. The challenge was to create a unified brand voice that resonated with both long-time customers and a new generation of buyers — without losing cultural authenticity.
The Solution
Unified Brand Voice
Dragonfly developed a comprehensive brand strategy that included a visual identity refresh, packaging redesign, and a multi-channel marketing campaign. By leveraging digital platforms and influencer partnerships, we were able to engage younger audiences while reinforcing Kitui's heritage and values.
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