KFC’s Jumuika Feast

KFC Kenya needed to stand out in a competitive market where many brands promote festive meals, targeting both Muslim and Christian audiences while using digital and traditional platforms to reach a broad audience.

Client: KFC
Campaign: KFC’s Jumuika Feast
Industry: Fast Food Restaurant
Year: 2023
Services: Brand Strategy, Digital Marketing, Radio, TV, OOH, Branding, Web, Influencer Marketing, PR

Multi-Channel Approach

Social Media: Engaging posts, videos, and stories highlighting the Jumuika meal and the theme of togetherness.

Billboards: Strategically placed in high-traffic areas to reinforce the message of unity.

Challenge

Solution

Jumuika Feast Campaign We introduced a group-friendly meal deal, perfect for breaking fast during Ramadan or celebrating Easter with family and friends.

The Impact

Results Increase in footfall to KFC outlets during the campaign. Growth in social media engagement. Rise in sales for group meal options. Stronger brand association with unity and togetherness during festive seasons.