Madison

With rising university costs in Kenya, many families struggle to plan for their children’s education. Madison Insurance launched the Uniplan policy to help parents save for university

Client Logo
  • Client: Madison
  • Campaign: Madison Uniplan
  • Industry: FMCG – Food & Grains
  • Year: 2023
  • Services: Brand Strategy, Digital Marketing, Radio, TV, OOH, Branding, Web, Influencer Marketing, PR

With rising university costs in Kenya, many families struggle to plan for their children’s education. Madison Insurance launched the Uniplan policy to help parents save for university.

The Challenge

Breaking through a competitive market and raising awareness about education-focused insurance solutions like Uniplan.

The Solution

Uni Bila Worry A digital-first campaign that used storytelling to share relatable, emotional narratives about parents’ dreams for their children, positioning Uniplan as Kenya’s top education planning solution.

The Impact

25% Increase in policy sign-ups
15% Increase in website visits
1.5M+ Engagements across social media platforms
Strengthened brand perception as a leader in education planning.
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