Rwandair Creative and Digital Marketing

RwandAir is Rwanda's national carrier. The airline always seeks to enhance its connection with travellers across different touch points

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  • Client: Rwandair
  • Scope: Creative and Digital Marketing
  • Industry: Aviation
  • Year: 2024
  • Services: Brand Strategy, Digital Marketing, Radio, TV, OOH, Branding, Web, Influencer Marketing, PR

Background

RwandAir is Rwanda’s national carrier. The airline always seeks to enhance its connection with travellers across different touch points.

Insight

Travel is not just about destinations, it’s about the journey. For travelers, every interaction with a brand should evoke a sense of excitement, trust, and connection.

Challenge

RwandAir constantly needs to stand out in a highly competitive aviation market by creating a memorable visual identity that resonates with its audience, reflects its premium status, and reinforces brand loyalty.

Solution

Embracing a multi-platform approach, using bold, captivating designs to connect with its audience.

The Impact

Brand Recognition

Striking visuals boosted awareness and positioned RwandAir as a creative, customer-focused airline.

Higher Engagement

Innovative social media designs drove significant increases in likes, shares, and comments.

Memorable Experiences

Travelers reported positive feelings, strengthening emotional connections with the brand.

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