The Immunity League Campaign

Play is central to a child’s life, helping them learn, express, and build memories. For parents, play fosters joy, strengthens bonds, and ensures happiness.

Client: AAR Healthcare
Scope: Digital Matrketing
Industry: Healthcare
Campaign: The Immunity League Campaign
Year: 2024

Objective Raise awareness, increase vaccination uptake, and educate parents on the importance of vaccinating their children at the start of the school year.
Insight

Play is central to a child’s life, helping them learn, express, and build memories. For parents, play fosters joy, strengthens bonds, and ensures happiness.

Challenge

Create an engaging way for parents and children to view vaccinations as an essential part of their well-being.

Solution

The Immunity League. By reframing vaccinations as part of a fun and imaginative narrative, we make the experience less clinical and more engaging. The Immunity League taps into themes of play, heroism, and protection, creating an emotional connection that aligns with parents’ protective instincts and children’s love for adventure.

The Impact

Increased vaccination uptake by 20% 30% more parents reported a positive attitude toward vaccinations after the campaign. Over 50% increase in interactions and shares of campaign content via social media. 80% of parents expressed that the campaign made them feel more confident about vaccinating their children.