Dairyland Make May Day 2016
- Client:
Dairyland
- Scope:
Integrated campaign / Creative / Film / Interactive / Out of Home
How does a brand remake emotional connections with consumers? Deliver delight.Dairyland was a newcomer to social media. Challenged with slipping consumer relationship, they sought to reconnect to their market at a human, emotional level.Our idea was to show appreciation for those who work on Labour Day, the international day of work-breaks.The campaign ‘Make May Day’ ran on social media, and was designed to re-introduce emotion to the brand relationship. Synchronised with the holiday, the campaign requested people to tag someone they knew who worked on Labour Day.Along with a message of appreciation, we then organised for gifts to be physically sent to specific offices.The response was impressive, as were the multiple requests for gift-deliveries. This promising outcome proved the ‘Dairyland’ brand could resonate with consumers for the rest of the year – perhaps even to the next Labour Day.Over 120 requests were received.
Challenge
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Insight
In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available. In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available.
