Art For Peace
Unga wa Dola
OOH / Strategy / Production / Digital Marketing / Creative
Kitui Flour Mills is a flour milling company with over 30 years of experience in the industry. The company’s main goal has been to transform family meals and households, united and fortified by love, loyalty, sharing, and solidarity.
Kenya being a bedrock of art something the vulnerable youth love, how could we use it as a tool to spread peace throughout the country as we edged closer to the 2017 elections.
Most Kenyan elections are marred by violence. Case in point 2007/2008 hit the country hard with over 1,100 people dead and over 650,000 displaced while 2013 claimed 477 lives and 118,000 displaced. Increase in violence had been strongly attributed to the negative vibe and hate mostly spread by the youth who make up of over 70% of the electorate. On social media, they openly expressed tribal and political rivalry. They were easy targets for violence perpetration and hate monger.