Festive Shwari

  • Client:

    Kitui Flour Mills

  • Scope:

    Strategy / Social Media / Microsite / Media Buying / Production

Unga wa Dola is a household brand that spreads happiness to home through tasty meals. At the time of Christmas, we aimed at spreading love to the families of those who couldn’t make it home.

Challenge

Unga wa Dola is a family-centered brand. One that needed to celebrate family over the festive season, regardless of where members were at the moment.

Insight

Not every Christmas is a family Christmas. And not all families meet together over New Year. Often, people have to be away at work. For this reason, they are terribly missed by those at home.

Solution

‘Bring the Christmas spirit home’ was the insight that guided our solution. We created and shared a Facebook video that captured an emotional moment: when a family member comes home through the door. Or does not. The agony and expectation displayed by those whose relative doesn’t come home conveys the real emotional tension felt. But Unga Wa Dola offered a way to avoid that: write a letter to your loved one, and post it on a special microsite. The best letters won a Festive Shwari gift, delivered by the brand ambassador to the selected family member’s doorstep. Recreating Christmas.

Summary & Recognition

It was an outstanding performance, in an incredibly busy season. We managed o spread happiness to Kenyans by delivering Dola Xmas hampers right to their doorsteps. We got over 366K video views, over 4.4K video reactions, over 700 video shares, 900 site visits, and 233 letters submitted.

Full Project Overview

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