LG Brandshop
- Client:
LG Eastern Africa
- Scope:
Digital & Social Media / Platform development / Strategy / Content creation
LG is an international electronics and home appliances company that has one of its headquarters in Eastern Africa.
Challenge
How would LG, an international brand claim back its glory and re-connect with its audience?
Insight
Research on consumer behaviour in relation to our products and price indicated that the brand was not fully connecting with the Kenyan audience.
Full Project Overview