LG Brandshop

  • Client:

    LG Eastern Africa

  • Scope:

    Digital & Social Media / Platform development / Strategy / Content creation

LG is an international electronics and home appliances company that has one of its headquarters in Eastern Africa.


How would LG, an international brand claim back its glory and re-connect with its audience?


Research on consumer behaviour in relation to our products and price indicated that the brand was not fully connecting with the Kenyan audience.