LG Brandshop

  • Client:

    LG Eastern Africa

  • Scope:

    Digital & Social Media / Platform development / Strategy / Content creation

LG is an international electronics and home appliances company that has one of its headquarters in Eastern Africa.

Challenge

How would LG, an international brand claim back its glory and re-connect with its audience?

Insight

Research on consumer behaviour in relation to our products and price indicated that the brand was not fully connecting with the Kenyan audience.

Solution

We came up with communication that was more friendlier and homely that resonated with the Kenyan audience. We used online campaigns to create awareness of products and increase sales. The campaigns also amplified the exclusive LG brand shop through our digital channels.

Summary & Recognition

A month after the launch Brand-shop made sales worth 30,000 USD. After strategic media allocation and targeting we reached over 100,000 people in the first month. During the subsequent month we re-marketed to our target audience with a conversion rate of 15%. We grew an additional active online community of over 300,000 in a span of 8 months.

Full Project Overview

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