Unga Wa Dola – Lesso Billboards

  • Client:

    Kitui Flour Mills

  • Scope:

    Integrated campaign / Creative / Film / Interactive / Out of Home

Cultural resonance was the narrative here: the billboards ran in Mombasa – the world capital of the Leso and Swahili shoppers.Complete with witty Swahili sayings adapted for the brand, our Unga Wa Dola Lesso Billboards got the city talking.

Challenge

Insight