Madison Insurance

  • Client:

    Madison Insurance

  • Scope:

    Strategy / Media Buying / Web & Interactive / Social Media

Madison is one of the leading insurance companies in Kenya. At the time of Christmas, they needed to stand out from the noise and influence the audiences’ spending behaviors positively.


How to leverage Madison’s brand persona to inspire responsible financial behavior. And do this in a clear, engaging style.


The end of year; the festive season means shopping big and traveling which means spending more than usual. But what could be done with the over-spent budgets?