Madison Insurance

  • Client:

    Madison Insurance

  • Scope:

    Strategy / Media Buying / Web & Interactive / Social Media

Madison is one of the leading insurance companies in Kenya. At the time of Christmas, they needed to stand out from the noise and influence the audiences’ spending behaviors positively.

Challenge

How to leverage Madison’s brand persona to inspire responsible financial behavior. And do this in a clear, engaging style.

Insight

The end of year; the festive season means shopping big and traveling which means spending more than usual. But what could be done with the over-spent budgets?

Solution

Our idea was to make spending a social event. We created a microsite that allowed users to create a shopping budget allowing people to share their spending wisdom with friends. (Each budget offered two options for every item, with one being the ‘wise’ money-saver.)

Summary & Recognition

Madison started to be viewed as an enabler of personal finance: Giving control of money back to the individual. Over 3,000 people participated.

Full Project Overview

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