Production / Media / Strategy / Digital / Creative execution
CarDuka is an online car selling platform. Where everything about cars is made easy! A convenient service for all car lovers. The new entrant in the market needed an identity and personality that would resonate with the Kenyan audience.
How could we uniquely position the brand in the market and resonate with the Kenyan audience?
Cars are like a companion to most people. As a brand understanding their needs and connecting with them right to the point of purchase is vital.