Sisi Ni Dola

  • Client:

    Unga wa Dola

  • Scope:

    Production / Strategy / Digital / Creative execution

Unga wa Dola over 30 years in the industry has been a favourite in many households. A brand built on great value; togetherness, sharing, love, happiness, loyalty and trust. We needed to cement this and connect more with the audience.

Challenge

How could we connect better with the audience and build a nation of loyal customers?

Insight

With numerous brands flooding the market, connecting with customers and maintaining loyalty informed the campaign.

Solution

We crafted the ‘Sisi Ni Dola’ movement. A movement built on great values; togetherness, sharing, love, happiness, loyalty and trust. Through a TV commercial we showcased how Unga wa Dola has played a vital role in families for over 30 years through these values. We reached Kenyans on TV and social media.

Summary & Recognition

We managed to connect with the audience who shared their stories of how Dola has impacted their lives. We inspired the Dola Nation movement of loyal customers.

Full Project Overview

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