Vuna Mamili na KFM
Kitui Flour Mills
Content Creation/ OOH / Branding / Strategy / Production / Digital Marketing / Creative
Kitui Flour Mills is a flour milling company with over 30 years of experience in the industry. The company’s main goal has been to transform family meals and households, united and fortified by love, loyalty, sharing, and solidarity.
We needed to show empathy, spread hope across the Nation as we embed brand love and loyalty to our audience beyond the unusual times.
A trying time dawned on Kenyans.
One year into the COVID-19 pandemic in Kenya, the impact was greatly felt across the country.
Thousands of families struggling with deepening poverty and unemployment.
A survey by VOA shows 60% of Kenyan families could no longer afford three meals per day.
The economic and social disruptions induced by the pandemic increased poverty by 4% i.e. 2 million more Kenyans living under a Dollar a day according to the World Bank. 69% of businesses reported a decrease in turnover, on average by 40% compared with pre-pandemic levels.