Upesi

  • Client:

    Upesi

  • Scope:

    Web & Interactive / User experience / Digital Marketing / Branding

Upesi Money Transfer Limited is an African home grown money remittance company headquartered in Nairobi, Kenya that has strong partnerships across the world.

Challenge

In 2020, there was a need to re-align and reposition Upesi as the ’Africa’s Swift’ in the market. There was a nee to revise the Upesi logo, information architecture, brand positioning and communication.

Insight

Solution

We re-aligned the information architecture and website layout focusing on the sending and receiving money as the main focus on the website. Functional and informational – as per the intended target audience (existing & potential customers). The UI/UX has been continuously optimized to adopt to the changing times.

Summary & Recognition

We managed to increase positive sentiments on the customer experience in sending and receiving money on the web platform. The platform was recognized during the DMA Awards as 1st Runner up in the Best Website By Corporate.

Full Project Overview

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