Hanan Facebook App

  • Client:

    Hanan Tissue

  • Scope:

    User experience / Digital Marketing

Hanan is a renowned tissue brand in the Kenyan market.

Challenge

Hanan, a new tissue brand was making its debut in a crowded category. We needed to introduce the newcomer in a way that gave it a fighting chance against strong incumbents. ful content. Lorem ipsum may be used as a placeholder before final copy is available.

Insight

Solution

We crafted a Facebook App game that placed Hanan against an unknown brand. Clicking Hanan brought applause and a display of qualities that differentiated Hanan from the competition. Sharing these unique benefits with friends qualified users for a competition with rewards: all paid out in cash.

Summary & Recognition

The results justified the approach: in less than 2 months the online community grew from 0 fans to 11,000, while over 400 people participated in the competition.

Full Project Overview

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