Nutella – Taste with a difference

  • Client:


  • Scope:

    Strategy / OOH / Experiential / Retail marketing / Shopper marketing / Research

Nutella the famous spread had not made inroads in Kenya slowed by high loyalty to incumbents. A way to breakfast tables had to be found.


How to leverage Madison’s brand persona to inspire responsible financial behavior. And do this in a clear, engaging style.


The end of year; the festive season means shopping big and traveling which means spending more than usual. But what could be done with the over-spent budgets?