Nutella – Taste with a difference
Strategy / OOH / Experiential / Retail marketing / Shopper marketing / Research
Nutella the famous spread had not made inroads in Kenya slowed by high loyalty to incumbents. A way to breakfast tables had to be found.
How to leverage Madison’s brand persona to inspire responsible financial behavior. And do this in a clear, engaging style.
The end of year; the festive season means shopping big and traveling which means spending more than usual. But what could be done with the over-spent budgets?
Full Project Overview