Tictac Campus Activation

  • Client:

    Tic tac

  • Scope:

    OOH / Activation / Research / Strategy / Radio / Branding

Tic Tac is a global confectionery brand. As they came to Kenya, we launched their first national integrated campaign, inviting Kenya to shake it and share it.


How could we reach a completely new market segment while repositioning a global brand?


The brand which looked to introduce itself in the market had little history in the region. Awareness had to meet buzz.