Pembe My Choice
Pembe is a flour milling company with years of experience in the Zambian market. The brand has captured the hearts of many and was looking to instill a sense of belonging and ownership in the audience by tapping on the diverse Zambian culture.
How could we communicate the brand’s products and impact in Zambian lives in a relatable way?
Pembe Zambia has grown to be a favourite in many households. But being in the same playing field with popular incumbents, the brand needed to fully connect with customers.