Pembe My Choice

  • Client:

    Pembe Zambia

  • Scope:

    Production

Pembe is a flour milling company with years of experience in the Zambian market. The brand has captured the hearts of many and was looking to instill a sense of belonging and ownership in the audience by tapping on the diverse Zambian culture.

Challenge

How could we communicate the brand’s products and impact in Zambian lives in a relatable way?

Insight

Pembe Zambia has grown to be a favourite in many households. But being in the same playing field with popular incumbents, the brand needed to fully connect with customers.

Solution

We developed a National TV commercial that tapped on the diverse Zambian culture. The TVC showcased the impact of the brand’s products on Zambians. The commercial aired on key TV stations as well as Pembe Zambia’s social media assets.

Summary & Recognition

We managed to reach Zambian households in a relatable way, cause a stir in the Zambian market, push the brand’s message leading to awareness and loyalty.

Full Project Overview

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