Pembe My Choice

  • Client:

    Pembe Zambia

  • Scope:


Pembe is a flour milling company with years of experience in the Zambian market. The brand has captured the hearts of many and was looking to instill a sense of belonging and ownership in the audience by tapping on the diverse Zambian culture.


How could we communicate the brand’s products and impact in Zambian lives in a relatable way?


Pembe Zambia has grown to be a favourite in many households. But being in the same playing field with popular incumbents, the brand needed to fully connect with customers.