Unga Wa Dola Mashujaa Campaign 2016

  • Client:

    Kitui Flour Mills

  • Scope:

    Integrated campaign / Creative / Film / Interactive / Out of Home

The humor resonated with followers of the brand online.
Dragonfly Unga Wa Dola Mashujaa Campaign.

Challenge

Could Unga Wa Dola join the national conversation in a unique and engaging way during this day of national importance?

Insight

#HonourTrueHeroism was a creative expression & hashtag that we used to package the personal hero experience. With it, we encouraged people to share stories of childhood heroes. Differentiated by their light, fun character they gave friends, family teachers a chance to take the stage. A Facebook video reinforced this message. Featuring an iconic classroom scene, it engaged young audiences in a humorous, educational style.

Solution

Summary & Recognition

Unga Wa Dola, a fast-rising brand, saw an opportunity to join the national celebration on Heroes Day.

Full Project Overview

Related Work

View All